Changes in Women and Marriage Essay - 3284 Words

Changes in Women and Marriage- Changes in Women and Marriage- Abstract This paper presents an in-depth discussion about the changing relationship between women and marriage. Economic factors, a rise in feminism, parents’ influence, attitudes about sex, educational pursuits, and divorce statistics are discussed and their influence on women’s attitudes toward marriage are explored. Cultural changes that have impacted women’s lives are also examined. The purpose of the paper is to explore the changes affecting women, their attitudes toward marriage, and their expectations of marriage. This paper will primarily concentrate on the question of why women delay marriage. The sources used to develop this paper are published journals, the text†¦show more content†¦Elder (1974) found that women who married later were more likely to have careers, financial stability and be middle class as opposed to lower class background. What has transformed societal attitudes toward marriage so that young wome n delay it, older women get out of it, and some women skip it altogether? Economic factors, a rise in feminism, parental influences, attitudes about sex, educational pursuits, and the divorce rate have all undergone significant cultural changes and are among some of the reasons being credited for influencing the ideas women have about marriage. Let’s examine these influences and the attitudes of women which determine their decision to marry or delay marriage. We will also examine the expectations of marriage that today’s educated women may have and how these expectations differ from other women’s expectations. Economic factors have resulted in women working outside the home, and have had a strong influence over a woman’s decision to marry. â€Å"The ever increasing opportunities for women to work outside the home make her less and less dependent, economically, upon a husband† (Casler, 1974, p. 30). Late marrying women indicated that careers took re lative precedence over marriage during the period of their lives when their â€Å"less achievement - oriented peers were opting for marriage† (AllenShow MoreRelatedFeminist Making A Great Change For The Family936 Words   |  4 Pagesmaking a great change for the family, the author emphasizes family affected by feminist are the most and it makes female’s status and thinking style has dramatic change compare to different eras. Author s objective is let people understand that pros and cons of feminism families in the study, and also use horizontal and vertical analysis the survey data to treat feminist trend critically. The author particularly considers about several aspects that are accomplish feminist change family styleRead MoreThe Confusion Of Today s Culture1246 Words   |  5 Pagestoday’s culture about â€Å"roles† in marriage compels us to understand what unique responsibilities various cultures assign to a wife. With this, many cultures place a special emphasis on the headship granted to the husband and the role of subordination belonging to the wife. In various places, men have authority over their wives, in law and in practice. Modern values such as gender equality may be at odds with some traditions, one example being a traditional jewish marriage, which is based on the man acquiringRead MoreThe Reasons for Changes in the Patterns of Marriage, Cohabitation and Divorce in the last 30 Years845 Words   |  4 PagesThe Reasons for Changes in the Patterns of Marriage, Cohabitation and Divorce in the last 30 Years Over the last 30 years there has been a significant change in the pattern for marriage, co-habitation and divorce. There are many reasons for these changes that have taken place. For example, since 1971, when a divorce act was introduced, divorce has been more acceptable in todays society. This has slowly increased the figures of divorce at a steady rate. A downfall in religionRead MoreIs Marriage Still Relevant?1701 Words   |  7 PagesIs Marriage Still Relevant? Many things have changed over the course of time. Change ranges from what people wear to how people talk. Change in inevitable, but one of the largest changes is the relevancy of marriage. Marriage has changed greatly over time, the help of many outside influences. Due to the changes of culture and influences, the institution or act of marriage is irrelevant because, marriage is no longer needed to classify gender roles, it is no longer needed for some legal rights, it’sRead MoreThe First Wave Of Feminism1230 Words   |  5 Pageschildren born after World War II did occur, the divorces still occurred after the rush of a rash marriage had passed and women’s husbands had returned from war alive. An important component of the historical timeline is the change in the role of women in society. Women had experienced change during the first wave of feminism and gained suffrage, but during the second wave feminism women experienced a change that greatly altered their lives and consequently, the relationships they shared with others.Read MoreMarriage Is An Institution That Is Important1455 Words   |  6 Pages Marriage is an institution that is very sacred to many people in the world as well as an old institution. Therefore ideas about marriage have changed throughout the years as well as ideas about sex and gender, for these concepts have been notoriously linked and effect one another’s evolution. The Eighteenth Century marked a period of changing attitudes of marriage and therefore sex and gender. For centuries before this period, the Catholic Church dominated the domain of marriage, controlling theRead MoreChanges Of Female Gender As A Chinese Society921 Words   |  4 Pages The changes of female gender role in Chinese society Chinaï ¼Å'as the biggest developing country, has undergone enormous changes in economy, culture , and societies. Gender roles in Chinese societies, especially, have been changing rapidly, which can be traced and analyzed through the long historical journey backing to the mid-1900s. The 21st century portrays women as powerful beings across the social, economic and even political arenas, which had not been happen before. In the Chinese society, femaleRead MoreEssay on Reservation Blues1722 Words   |  7 Pagesthe Changes Caused by Marriage of the two Bessie Head Short Stories, â€Å"Life† and â€Å"Snapshots of a Wedding† Marriage is the union of two people, traditionally husband and wife. Traditional also are the roles that women play when confined in a marriage. When a woman has had the opportunity to educate herself pass tradition and has been use to a fast-paced modern lifestyle, this role of the wife might prove to be quite onerous to mold to. Usually a time of joy, celebration, and adulation, marriage mayRead MoreJane Austen s Pride And Prejudice1732 Words   |  7 PagesJane Austen’s Pride and Prejudice. While women are expected to get married and start a family rather than devote time to a high-powered career, many women do not desire motherhood and would rather further a career than spend the majority of their time working on their marriage. In Pride and Prejudice, marriage is a central focus of the novel because of the massive role it played in determining a woman’s future— marriage represented safety and comfort for women who had little opportunity to pursue anyRead MoreGender Roles Of The House807 Words   |  4 Pagesbetween 1944 and 1982 the relationship women had with the house changed. This relationship change is indicative to the changing times and the role women played in the house, in the family, and in society. The influences that I believe initiated these changes fall into three themes: 1. The marriage relationship and outside paid work, 2. Education and its impact on femininity, and 3. Technology and its impact on domesticity. The three themes address issues that women navigated as society changed as their

The Impact of Ancient Religion on Homers Odyssey

The Impact of Ancient Religion on Homer’s Odyssey There has long been a fashion among critics and historians, including Sir James Frazier and Graham Hancock, to insist upon taking the account of Odysseus voyage to Hades in Book XI of the Odyssey at near face-value as a description of people and places familiar to a Greek audience of Homers day. Both linguistics and comparative history have been employed to discover exactly how accurately this originally oral epic conveys this gritty realism. Something, however, is not right with this purely empiric approach. What is missing is an examination through the lens of ancient religious practices. Surely a literary work so teeming with deities-wise Athena, spiteful Poseidon, impish†¦show more content†¦In these tales, either a god or the beloved of said god is transformed into a sacred plant and ascribed the character of the divinity. It is believed that the celebration of the Eleusian Mysteries involved the consumption of hallucinogenic mushrooms to effect union of the initiate wi th the gods. At this point, a brief summary of the events leading to Odysseus underworld experience is in order. The hero and his crew make landfall on an island ruled by the Sorceress, Circe. According to several traditions, she is daughter to Helios, the sun god. When encountered by an advance party commanded by Eurylokhos, Circe transforms all the men into pigs by means of a powerful drug insinuated into food and drink. Eurylokhos escapes this fate and is able to warn Odysseus. Hermes then descends to instruct Odysseus in how to overcome the witch. It is curious that, instead of displaying his power to nullify Circes magic, Hermes arms Odysseus with a sprig of a plant called moly. Evidently, the aura of herbalism was such that only more herbalism could compete. Having rendered the sorceress helpless, Odysseus is persuaded by her to remain on the island for a full year. At years end, Circe advises the hero to journey to Hades in order that he may learn from the shade of the blind prophet, Tires ias, how aShow MoreRelatedThe Iliad And The Odyssey1657 Words   |  7 Pagesthe largest impacts this war had was the inspiration it provided to many famous writers of antiquity, which include writers such as Homer, Virgil, Herodotus and many others. One of the most important writers during the Greek Dark Ages was Homer, who I believe was the most influential writer of his time, and a writer who had truly made an impact on the evolution of Greek Culture following the Dark Ages. Two of Homer’s most famous poems were the Iliad and the Odyssey, which were Ancient Greek epic poemsRead MoreAnalysis Of Homer s Iliad 1382 Words   |  6 PagesRyan Doerhoff History of Greece Dr. Kirkland September 5, 2014 Document Analysis The primary documents that will be focused on in this analysis come from Homer’s Iliad. Homer is venerated today as the greatest of Greek epic poets, as his works had a colossal impact on the history of literature. Through his epics, Homer brings us first hand into the culture of the Greek world in the eighth century B.C. It is important to note that at this time very few had the privilege of an education, and lackedRead MoreThe Is The Witness Of The Times1475 Words   |  6 Pageshowever, they are generally the author’s personal views points, perspectives and perhaps some added imaginative tales. Such an example can be seen when Homer is describing the encounters between the Mycenaean Greeks and the Trojans in his ancient Greek epic poem (Homer’s Iliad, p38). The Iliad covers only a small portion of the ten year Trojan War and therefore does not depict it entirely or accurately. Additionally, the poem contains stories about the siege, causes of the war and future prophecies ofRead MoreRole of the Gods in the Odyssey1181 Words   |  5 PagesReligion has always been an important part of culture, in present times and even dating back to the times of the Trojan War and before. No matter what religion a person practices or believes in the role of the certain gods believed in has always been important. In three separate pieces we have read we have seen the importance of the gods, or God, play a key role in the development of the literature. In Homer’s epic poem The Odyssey, the gods are key in Odysseus’ return to Ithaca after twenty yearsRead MoreAnalysis Of The Odyssey 1313 Words   |  6 Pagesto â€Å"establish peace, gentleness, and justice† (Narayan 1972: 63) in the world. In Homer’s The Odyssey, Odysseus has an uncontrollable â€Å"fighting spirit† (Homer 1996: 227) that too often ends in misfortune. Despite these great differences, these two characters have one thing in common: they are widely regarded as heroes in their religion. This is just one of many distinctions between the two epics. In The Odyssey, the afterlife consists of â€Å"the shambling, shiftless dead† (Homer 1996: 251) whileRead MoreEpic Passages of The Epic of Gilgamesh and Homers Odyssey921 Words   |  4 PagesThe definition of a hero has evolved over time through both written word and human experiences, so what is a hero? In the two epic passages The Epic of Gilgamesh and Homers Odyssey, heroism appears to be a clear distinction with the literature, and has the same basic framework as today’s definition of a hero. Historically, in the texts, heroes such as Gilgamesh and Odysseus are protagonists viewed and credited with great bravery and most certainly heroism. Nearly all of the heroic figuresRead MoreThe Tragedy Of Sophocles Antigone1705 Words   |  7 Pagesstory, and the equally important disagreement of Creon’s seer is distinct in depicting the favorable of the two. To begin with, the Greek concept of death rituals and what entailed in reaching the afterlife was something already established by Homer’s The Odyssey, whereby those who had uneventful lives found themselves in the underworld, where in its description there are common labels mentioning it as a miserable place where the dead mourn their lost lives and the wicked face unending punishments. AlternativelyRead MoreComparing Sappho s Poem, Tell Me, Oh Muse1831 Words   |  8 Pagesremaining fragments of her work. In her â€Å"Ode to Aphrodite,† she appeals: â€Å"Immortal Aphrodite of the shimmering throne†¦come hither† (Sappho, Loc. 30), echoing Homer’s famous â€Å"Tell me, oh Muse† (Homer, The Odyssey 36), and â€Å"Sing, O goddess, the destructive wrath of Achilles† (Homer, The Iliad 3). And, from what scholars have been able to glean from ancient texts, a woman such as Sappho, wealthy and relatively well-educated (Prentice 348), would have heard recitations of those epic poems. Recitations, becauseRead MoreThe Persian Royal Road Improve Governing And Communism Essay1737 Words   |  7 Pagespower and why is his relationship to Ahuramazda significant? He says that he has power because Ahuramazda gave him control of the kingdom. Because he was chosen by the god, nobody would ever think to question his authority due to respect for their religion. 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Acc349 Reflection Summary Free Essays

Weekly Summary Love accounting! Another great week with lots of much needed information to grasp. One advantage of Activity-Based Costing system is it has more accurate overhead cost allocation because there are more cost pools, the costs in each pool are more similar, and allocation is based on activities that cause overhead costs. It is more effective overhead cost control by focusing on processes or activities and focuses on relevant factors by assigning costs to any cost object that is of interest to management. We will write a custom essay sample on Acc349 Reflection Summary or any similar topic only for you Order Now Lastly, it allows better management of activities by helping managers identify the causes of costs and the activities driving them. The disadvantages of Activity-Based Costing are its cost to implement and maintain ABC requires management commitment and financial resources and its uncertainty with decisions remain and management must interpret ABC data with caution in making managerial decisions. Cost drivers are selected based on the casual relation, benefits received and reasonableness or fairness. Most of the cost drivers are related either to the volume of production or to the complexity of the production or marketing process. An overhead rate is calculated for each cost pool using the following formula: Costs in activity cost pool/base. The base is, of course, the cost driver. Overhead costs are then allocated to each product according to how much of each base the product uses. Activity-based costing allocates overhead to multiple activity cost pools and assigns the activity cost pools to products and services by means of cost drivers. In ABC, an activity is any event, action, transaction, or work sequence that causes the incurrence of cost in producing a product or providing a service. A cost driver is any factor or activity that has a direct cause-effect relationship with the resources consumed. How to cite Acc349 Reflection Summary, Essay examples

Event Sponsorship & Promotions

Question: Describe about the AirAsias marketing strategy. Answer: Introduction Sponsorship is the tried and the tested way to develop a companys profile within a very short time. Even though sponsorship is comparatively an old concept but it has gained attention in the recent past. In the past few decades the business environment for almost every industry has turned to be highly competitive and hence it becomes extremely important for the business to develop a strong platform through which the company can expect high generation of traffic and increased brand loyalty. It is important to mention that there are numerous small scale companies who focus on developing their market through sponsorship (Teece, 2010). Sponsorship acts as a very good way of promotion which has been applied by bigger multinationals in order to make them aware of the company and its products. In the recent past the importance of sponsorship has increased rapidly attracting many companies to use this concept and create brand awareness among the consumers. The present study will be taking an opportunity to delve deep into the concept of sponsorship and discuss the different aspects of sponsorship and its impact on the business. Since sponsorship has become a way of marketing for a company it becomes an extremely important aspect for research. The present report will be completed by taking the case study of AirAsia (Maestas, 2009). AirAsia has become one of the most renowned low cost airline services that is based out of Malaysia. The company has become a key player in the international low cost airline industry within a very short time. The company based in Kuala Lumpur the capital of Malaysia has gained a lot of confidence from its consumers as it has made flying really with its effective affordable flight packages. In the recent past the company has emerged as a very important entity in the Airline industry map (Du Sen, 2010). Even though the company has been able to drive traffic but somehow its market share is not huge and the company has a huge room for improvement. Mere generation of revenue couldnt be an attribute to compare the company with other low cost airlines like EasyJet or Southwest Airlines who have fair amount of market share. AirAsia has been chosen as the case study since it is an emerging brand and has been able to compete in the market after its inception within a very short time with the help of its effective marketing strategy but since it has not yet been able to utilise all the available resources and has failed to explore some cream parts of the world it could be suggested that the concept of sponsorship will help the company to reach these places and hence this justifies the choice of AirAsia as the case study company (Turco, 2009). Company Profile The company AirAsia was established in the year 1993 and started its operation in the year 1996. Initially it was a government owned conglomerate. The company was initially highly indebted and it was revived by the former Time Warner Executive Tony Fernandes company Tune Air Sdn Bhd. The company had around a debt of USD 11milion then and Tony Fernandes company was able to focus on developing the company and generate revenue. The company mainly focuses on providing low cost airline services that have resolved a lot of problems for people who are willing to fly but its steep price most of the times pull back consumers (Thomas et al., 2009). The company started its profit making in the 2002 when it started new routes from its hub Kuala Lumpur. The company slowly and steadily emerged as winners in the Malaysian Airline market and has been successful in completing its five years plan as revealed by its CEO Tony Fernandes. Since the company has expanded and its subsidiaries like Thai AirAs ia, Indonesia AirAsia and Philippines AirAsia have all succeeded in developing a specific market for them (Westberg Pope, 2014). The company has developed substantial assets which has made them a strong contender in the airline market. It focuses on providing clean services within an affordable range of price which attracts consumers. Since it is a low cost airline the company doesnt emphasise on providing exceptional in-flight services but focuses on providing the basic services in a better way which satisfies the consumers effectively. The company has earned overall (Nufer Buhler, 2010) revenue of around 4.2 million USD which is exceptional for a new low cost airline company. The company has its flight services running all across the Asian continent which is another key aspect for the company. The AirAsia fleets run across countries like Malaysia, China, India, Australia, Japan, Indonesia, Singapore, Cambodia et cetera (Mangold Faulds, 2009). So far it has been able to target some parts of the New Zealand as well but the company has not been able to settle itself in the European market which still remains an area to be explored. It is extremely important that the company focuses on the European Audiences and accordingly focus on developing its market strategy which would help the company to develop a strong platform in the European market. The company has tried to bring in interesting initiatives in the flight through their services which have been so far appreciable. For instance the snack attack the in-flight food purchase offer has been effective since the quality of food served is good and this has been effective in satisfying the consumers. Its recent business performance has been good and companies with total revenue of around 50.6million USD revenue. Even though the company is behind EasyJet, Ryanair and Southwest Airlines but then these companies work all around the world. The Frequent Fly initiative is an effecti ve program that will drive traffic towards the company effectively. Its luggage charges are also low as compared to other airlines when checked (Hing et al., 2013). It is important to mention that luggage charge increase when it is confirmed during the check in. The competition of AirAsia mainly comes from the EasyJet airways and Ryanair. These companies have been seen to consistently affect the business of AirAsia in the Asian market. JetStar and Qantas Airlines have also found positive signal from the consumers as growing problems with AirAsias no refund policy which has created number of disputes for the company. Hence it could be said that the company will have to have a strong strategy to maneuver these hurdles and focus on exploring new markets which would help the company to grow and develop effectively. Since the company has faced steep challenge from different companies it is important that effective strategy is implemented to combat these challenges and is able to provide the best possible services to the consumers which will help to generate traffic and also help the company to gain competitive advantage in the market (Lee Pedersen, 2011). Application of Sponsorship Marketing is a huge procedure and hence it has to be very assiduously handled. Since it is also an arduous task most of the marketing strategies focus on just creating an awareness of the company and then it doesnt carry on with the awareness procedures. The marketing strategy of AirAsia has not been all effective as it has not been able to utilise the European market. The European market is an effective market and is wide open for the low cost airlines to operate and hence AirAsia could avail these markets effectively through effective marketing. But at times as seen that marketing doesnt create that expected awareness which ultimately takes a company nowhere and this is where sponsorship comes into the picture. It is important to mention that with sponsorship number of marketing problems would be resolved and most importantly a company could create that much required awareness in a market through sponsorship easily (Filis Spais, 2012). recently for AirAsia there has been problems in Australian market where Australian Competition and Consumer Commission has filed a legal lawsuit against AirAsia stating that the company is misleading the consumers to increase traffic which means there have been faulty marketing which has triggered this turbulence and hence there is a possibility that this might affect the consumer relationship of the company. Hence it could be said that the major problem that AirAsia has faced in the recent with its marketing is lack of awareness creation. Its marketing strategy has failed to create that required awareness which would help the company to develop a strong customer base anywhere in the world. It had to stop its flights in places like Paris, Mumbai, and Chennai as well as in London due to lack of awareness. Hence in this case Sponsorship program is the best way that the company can come back to these places and create effective brand awareness among the consumers (O'guinn et al., 2014). Nowadays Sponsorship is the best possible way to gain exposure in the market and hence it is important that AirAsia uses this tool to gain attention of the consumers. Sponsorship is a way to become a financial support to a particular entity. Through sponsorship one can gain huge exposure in a particular market. It is important to mention that for AirAsia Sponsorship is an extremely important tool that could give them the much needed exposure in the airline market. There are numerous kinds of sponsorship programs but Sports Sponsorships and Charity and event sponsorship are the most common ways of gaining attention of the consumers. It is important to mention that there are number of different sports events taking place all around the world and without misleading consumers sports sponsorships could give exposure to AirAsia in the global market. It not only helps to create a platform to work all across the world but also creates loyal customer base and brand awareness (McAllister, 2010 ). Companies like Barclays Bank and Pepsi have been highly successful in developing a huge customer base and brand loyalty through Sponsorships. Recently companies like Gionee Smartphones and Waitrose have become a renowned name all through Sponsorships. Sponsorship itself works as a marketing strategy as since it is sponsoring a particular event the logo of the company can be seen all around and with simple mass media advertisement a wide dissemination of knowledge could be provided through them. This acts really effectively and the company will not get into any kind of legal problems and will not be blamed for misleading consumers. Sponsorships also reduce financial complications that are involved in marketing and also allow the company to plan strong promotional programs which would help the company (Jensen Hsu, 2011). AirAsia could implement both sport sponsorship and Charity sponsorship which would help the company to spread knowledge about its services effectively. There are major sporting events that take place around the world like the Olympics, Cricket and Football world cups et cetera. These major sporting events are widely followed and hence if AirAsia is able to act as a sponsor to them the company will be able to get huge exposure and many people will come to know about it and hence this will also increase its possibilities to increase its market (Yeoh koronios, 2010). On the other hand Charity Sponsorship will show another side of the company that is corporate social responsibility and hence this will also help the company to come closer to its customers and develop a good bond with them. It can sponsor different charity event worldwide which could help the company to get known in the different places and since low cost carrier concept is an extremely important idea that has spread its wings in the aviation industry this will help the company effectively. Hence it could be said that these two recommended strategies will be highly effective for the company to begin with (Darnall et al., 2010). Conclusion To conclude it is important to mention that AirAsias marketing strategy has not been that effective and it has faced problems with different aspects and hence Sponsorship stands to be an important way through which the company can revive its market in some parts of the world. It is important to mention that Sports and Charity sponsorship will help it to get recognized which is highly important in this present scenario and hence it could be said that the company should frame a strategic sponsorship plan which will help to develop its market. References Darnall, N., Potoski, M., Prakash, A. (2010). Sponsorship matters: Assessing business participation in government-and industry-sponsored voluntary environmental programs.Journal of Public Administration Research and Theory,20(2), 283-307. Du, S., Bhattacharya, C. B., Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication.International Journal of Management Reviews,12(1), 8-19. Filis, G. N., Spais, G. S. (2012). The effect of sport sponsorship programs of various sport events on stock price behavior during a sport event.Journal of Promotion Management,18(1), 3-41. Hing, N., Vitartas, P., Lamont, M. (2013). Gambling sponsorship of sport: An exploratory study of links with gambling attitudes and intentions.International Gambling Studies,13(3), 281-301. Jensen, J. A., Hsu, A. (2011). Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance.International Journal of Sports Marketing and Sponsorship,12(4), 72-84. Lee, S., Pedersen, P. M. (2011). Measuring sponsorship effects in intercollegiate sport: An examination of Division I basketball.Journal of Sponsorship,4(4). Maestas, A. J. (2009). Guide to sponsorship return on investment.Journal of Sponsorship,3(1). Mangold, W. G., Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix.Business horizons,52(4), 357-365. McAllister, M. P. (2010). Hypercommercialism, televisuality, and the changing nature of college sports sponsorship.American Behavioral Scientist. Nufer, G., Bhler, A. (2010). Establishing and maintaining win-win relationships in the sports sponsorship business.Journal of Sponsorship,3(2), 157-168. O'guinn, T., Allen, C., Semenik, R. J., Scheinbaum, A. C. (2014).Advertising and integrated brand promotion. Nelson Education. Teece, D. J. (2010). Business models, business strategy and innovation.Long range planning,43(2), 172-194. Thomas, S. R., Pervan, S. J., Nuttall, P. J. (2009). Marketing orientation and arts organisations: the case for business sponsorship.Marketing Intelligence Planning,27(6), 736-752. Turco, D. M. (2015). The influence of sponsorship on product recall and image among sport spectators. InProceedings of the 1995 World Marketing Congress(pp. 8-12). Springer International Publishing. Westberg, K., Pope, N. (2014). Building brand equity with cause-related marketing: A comparison with sponsorship and sales promotion.Journal of Marketing Communications,20(6), 419-437. Yeoh, W., Koronios, A. (2010). Critical success factors for business intelligence systems.Journal of computer information systems,50(3), 23-32.